FORD RANGER LEADING IDEAS
ACRA nominated for Best Original Branded Podcast
ACT LIKE A LEADER
Ford Ranger know they are number one in a competitive ute market.
They wanted to further cement themselves as that leader by adding value to their audience beyond what the car offers, and challenged us to deliver a brand campaign that aligned The Ranger with core values of leadership and innovation.
Resisting the temptation to over complicate an open brief, I challenged the team to find out what the Ranger audience really wanted to learn about and then leverage audio platforms to deliver it in an engaging way. Nothing more, nothing less.
The result was a 6 part original podcast series, with supporting audio and visual that focused on tech innovation within key industries we knew The Ranger audience were engaged.
Reaching 1.4 million Australians across just one month we achieved 10,000 downloads, 1.3 million YouTube views and over 120K social video views.