VB KNOCK OFF
2 ACRA Nominations: Best Station Produced Commercial & Best Multimedia Campaign
Mumbrella Awards: Nominated for Best Interactive Campaign
MEN HAVE CHANGED. VB HASN’T
Whilst Australian men and their attitudes are constantly evolving, their desire for an ice cold beer when they knock off from work remains as constant as ever.
Our challenge was to implore men across the country to reach for an ice cold VB whatever time they knock off.
leading the strategy from the outset the focus was understanding the passion points of Aussie blokes and hitting the correct tone so we could connect with tradies and professionals alike.
Smart audio creative coupled with strong talent alignment and intuitive media placement meant the campaign hit the mark, delivering a significant uplift in consumer associations with VB and ‘a hard earned thirst’ and ‘knock off’.