20 Years in London & Melbourne.
MKTG (DENTSU SPORTS INT) CREATIVE DIRECTOR
Created and developed a specialist sports creative team
Leading a team of seven creatives I develop market leading client responses for all tier one audio clients. From strategic insight to creative execution I set the standard for innovative audio ideation and superior pitching; effectively managing multi-million dollar responses for Australia’s biggest brands.
Exploiting excellent stakeholder management I have sold national campaigns for leading auto, FMCG, retail and financial brands.
CURRENT
SCA | HEAD OF CREATIVE & PITCH
Built a market leading in-house creative team
Leading a team of seven creatives I develop market leading client responses for all tier one audio clients. From strategic insight to creative execution I set the standard for innovative audio ideation and superior pitching; effectively managing multi-million dollar responses for Australia’s biggest brands.
Exploiting excellent stakeholder management I have sold national campaigns for leading auto, FMCG, retail and financial brands.
5 YEARS
3 SCOOPS | HEAD OF PARTNERSHIPS
Created, launched and lead in-house brand partnerships division
Managing the movie and TV properties of 20th Century Fox, Sony and Paramount Pictures I prospected, created and activated nationwide partnerships with some of Australia’s Biggest brands. From the first Simpsons donut with Krispy Kreme, to a Ghostbusting movie launch with LG Vacuums the division generated 20% of total agency revenue in it’s first year.
2 YEARS
3 SCOOPS | ACCOUNT DIRECTOR
Strategic management of tier one creative clients
Managing a team of four I turned key clients into major clients. Leveraging my ability to truly understand the client problem I delivered end to end strategic and creative solutions that got results. Focused on building brand strategies and fully integrated campaigns for Disneyland Paris, Jack Links Beef Jerky, BabyLove and Gumbuya World.
3 YEARS
STUDIO LIDDELL | ACCOUNT DIRECTOR
Creating world first audio campaigns for Spotify UK & US
When Spotify launched Studio Liddell was a creative partner selected to deliver key integrated campaigns for advertisers. I was responsible for pushing the boundaries of audio campaigns on the platform. Across both the UK and US I developed and implemented advertising campaigns that are still used as case studies across the world for Spotify. Brands included Levi, Lucozade, VW, Magnum, Jack Daniels
2 YEARS
CHAPMAN ENT | LICENSING MANAGER
Driving licensing programs for leading Children’s TV properties
Responsible for sourcing and negotiating key licensing deals across all categories and retailers, with a view to maximizing commercial revenue, creating brand relevancy and longevity in market. Built and maintained an extensive licensing program with over 100 global licensing partners.
4 YEARS
QUALIFICATIONS
Marketing BA Honors Degree, 2:1, Plymouth University
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Diploma of Perfumery, Plymouth University
GNVQ Business, Distinction, Strodes College