SEEK: THIS WAY FORWARD

AMPLIFYING A BRAND PLATFORM

Seek launched a new brand platform that positioned them as a something more than a jobs board. Understanding that the world of work is so much more than the next job they shifted by positioning themselves as a brand that actively helps employers and employees in the jobs they are in right now.

Our job? Bring it to life in a way that resonates with our audiences.

I knew that we couldn’t build an idea on top of an idea, rather we needed to strategically bring to life Seek’s campaign by demonstrating a deeper understanding of our audience. And what we knew about our audience is that they lean on friends, family and their favourite talent for inspiration and influence…

The solution was ‘Career Coach’. A campaign that positioned Seek as that friend/influencer by aligning with key talent and introducing personal stories. Targeting key mood states allowed the core campaign to resonate at high frequency with long form audio content delivering deeper storytelling.